Sève creates plant-based skincare in small batches in the south of France: face mists, serums and body oils made with a handful of honest ingredients. The products were loved by early customers, but the brand looked like every other clean beauty label online.
The challenge was to build a softer, more personal identity around the idea of daily rituals, and a store that felt like stepping into a quiet, sunlit room rather than a supermarket shelf.
An identity built on light and texture
A soft sans-serif wordmark, a palette of linen, sand and sage, and labels that leave room to breathe. The art direction relies on natural light, raw materials and dried flowers to make every product feel like part of a ritual.
A store that slows you down
The Shopify store guides customers by moment of the day rather than by product type, with gentle routines and clear ingredient lists. Returning customers grew steadily after launch, and the morning ritual set became the brand’s bestseller.
